Wesley Francis is a Product Leader and Full-Stack Engineer with 12+ years building software and 3+ years leading cross-functional teams. He's shipped to 1M+ users, led engineering and product across three teams at Xello, and founded two AI products from zero — including Briske, a voice-first field service management platform built for contractors who can't stop to type. He brings rare technical depth to product leadership: able to go deep in a codebase, then zoom out to roadmap strategy. He's currently exploring the intersection of AI and voice interfaces, and building toward a future where software works the way people actually do.
Teams waste hours on project management overhead—context-switching between tools, manually updating status, and fighting to keep information synchronized. Traditional PM tools are rigid databases that don't understand context or adapt to how teams actually work.
Built an AI-first automation platform that treats natural language as the primary interface. Users manage projects through voice and chat while the system handles routing, updates, and insights. Integrated Claude API for contextual understanding and intelligent task management.
Current Status: Shipping MVP, validating core workflows with early users
Key Lessons:
Tech Stack: SvelteKit, FastAPI, Claude API, Voice Integration, WebSocket
Contractors are drowning in administrative work—invoices, estimates, change orders, and scheduling overwhelm them, taking time away from actual construction. Traditional project management tools are complex, require extensive training, and don't integrate with the financial systems contractors already use.
Built a voice-first AI project management platform specifically for Canadian contractors. Briske integrates seamlessly with QuickBooks Online, automates client communication through a secure portal, and uses natural language interfaces to eliminate friction from project tracking.
Eliminated the constant inbox back-and-forth by giving clients a self-service portal. No logins required—just a secure link where they can see real-time progress, costs, and approve changes.
Key Lessons:
Tech Stack: Full-stack development with voice-first AI integration, QuickBooks Online API, real-time sync, client portal architecture
People struggle to visualize their learning and development journeys, making it difficult to create actionable roadmaps toward their goals. Whether it's personal growth, skill development, or career progression, users lack tools to map interconnected pathways and receive guidance on their journey.
Created a visual journey mapping platform that transforms goals into connected roadmaps. Starting with personal learning journeys, the platform enables users to create customizable roadmaps with AI-powered suggestions, designed to scale for future coach/client and advisor/customer relationships.
Product Vision: Building toward a platform that enables structured guidance relationships—coaches helping clients navigate career transitions, advisors guiding customers through complex decisions, or mentors supporting learning journeys.
Key Strategic Insights:
Tech Stack: FastAPI, PostgreSQL, Svelte, SvelteFlow, WebSocket